By: Christoper S Capulso, Monday June 11, 2001

BANDAR SERI BEGAWAN: Brunei Darussalam is fast-catching now in the world of Information & Communications Technology (ICT).

With the Local CONCEPTS Brand PCs out in the market, there's no way Bruneians will be left behind in the regional and global communities.

How was CONCEPTS Brand PCs launched initially?

"During the 1999 PC Exhibition held at Bumiputra Trade Centre in Bandar Seri Begawan, our first Slogan - New Concepts, New Machines was very well received by the public. The support given to us was most encouraging that made us to think of our second launch," Sales Executive Ani Suryani said.

"As we believe that one good turn deserves another, our next big hit was at the BITEX 2000 PC Fair, the biggest ever held in Brunei Darussalam. This exhibition was held most timely as everyone from all walks of life, whether PC or non-PC literate are started talking about the effect of Y2K or the millennium dilemma," Ani added.

For this Y2K acronym, some take it to its true meaning while others simply take it to mean Brunei Yakin 2 Kali, especially in conjunction to the 20th SEA Games. The Slogan they adopted for this big PC Fair was A Brand Name That You Can Trust.

It was another great success for CONCEPTS PCs at that time, not only that they lured customers from the private sectors and home users but Government Departments, Multi-national Companies, Corporations and Schools.

Today, at CONCEPTS, they can boast of having a populace of customers from all sectors.

During the beginning of the second quarter of this year, the BITEX 2001 PC Fair was held at the same venue, Setia Kenangan Mall at Kiulap. To live up to their Slogan this time around, The Right Choice., three series of CONCEPTS PC System were introduced to cater to the exact needs of their prospective customers.

The three series comprised and powered by Intel Celeron, Intel Pentium III and the latest Intel Pentium 4 processors and were categorized under Value Series for Children's education & Budgeted users, Professional Series for Small Offices and Home Offices (SOHO) users and last but not the least, the latest P4 Series for the Power users & Gamers. This exhibit had landed CONCEPTS to add another new customer sector on to their customer lists particularly of which are the Cyber Café operators.

To sum it all, as far as CONCEPTS PCs is concerned, they are built with the state-of-the-art technology powered by Intel Processors and configured with branded quality peripherals and components from manufacturers and distributors like Acer, Aopen, Western Digital, Apacer, Logitech, Sony, inno3D, Dexxa, Creative, Samsung to name a few to ensure their PCs system's quality, stability and reliability and yet, AFFORDABLE.

With this affordability pricing, they believe that they'll be able to play oan important role in turning Brunei into an ICT society to face the fast and challenging world today.

" Co-operation from banks and finance companies, like TAIB, IBB Kredit, IDBB and IBB deserve a big applause too for their roles in facilitating PC ownership which is very much easier today in Brunei Darussalam," Ani said.

"You can also visit our website at http://www.conceptscomputer.com for more product information," The Web Designer, Azizi said.

Certainly, nowadays, it would be very difficult to catch the fast changing world if you have no computer. Would you like to be left behind?